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What an Actual Marketing Transformation Really Looks Like sponsored by TechTarget CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology. Posted: 08 Feb 2021 \| Published: 17 Jun 2019 TOPICS: Artificial Intelligence \| Business Intelligence \| Business Intelligence Software \| Business Process Management \| Business Process Management Software \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Real-time Analytical Software \| Real-time Analytics \| Sales \| Sales and Marketing Software

An Introduction to ABM Scoring sponsored by TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Take Out the Trash sponsored by TechTarget EBOOK: Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Marketing \| Sales \| Sales and Marketing Software

Best Practices For Setting Up a Lead Nurturing Program sponsored by Act-On Software WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program. Posted: 11 Apr 2014 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software \| Sales Representatives

How Companies Know Which Customers Will Buy—And Who Will Buy More sponsored by TechTarget Customer Experience EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers. Posted: 12 Feb 2015 \| Published: 12 Feb 2015 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

5 Tips to Sell Faster, Easier sponsored by Oracle Corporation WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force. Posted: 12 Dec 2014 \| Published: 12 Dec 2014 TOPICS: Sales \| Sales and Marketing Software \| Sales Channels \| Sales Representatives

How to Justify Your Marketing Resource Management Investment sponsored by SAS WHITE PAPER: The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more. Posted: 25 Apr 2014 \| Published: 25 Apr 2014 TOPICS: Enterprise Asset Management Software \| Enterprise Content Management \| Enterprise Resource Management \| ERP Software \| Sales and Marketing Software

Create and Print Salesforce Reports Anywhere, Anytime sponsored by Canon Information & Imaging Solutions WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer, Posted: 13 Aug 2013 \| Published: 31 May 2013 TOPICS: Cloud Computing \| Cloud CRM \| Content Management \| Forms Software \| Print Management \| Print Management Software \| Sales and Marketing Software \| Software as a Service

Optimize sales effectiveness - SAP CRM rapid-deployment solution for mobile sales sponsored by Hewlett Packard Enterprise WHITE PAPER: View this resource to learn how to get your essential customer relationship management (CRM) functionality quickly and affordably through a variety of mobile devices. Posted: 26 Sep 2013 \| Published: 31 May 2013 TOPICS: CRM \| Mobile CRM \| Mobile Workers \| Sales \| Sales and Marketing Software \| SAP (Product)

EMM Software Reports