RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
CASE STUDY:
Read how SEEBURGER's B2B Gateway and SAP Connector reduced time to market and development costs for both the ConAgra IT integration and subsequent projects through its ability to eliminate hard coding within SAP as well as handle B2B and EAI design.
WHITE PAPER:
In this IDC report, explore how organizations are evolving their B2B integration capabilities to adapt to new business and technology trends, as well as achieve operational and customer excellence.
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
WHITE PAPER:
This paper looks at trends that cause manufacturers to reevaluate and revamp their B2B processes and integration capabilities. Read on to also learn how manufacturers are reorganizing their internal operations to facilitate the shift from EDI-only transfer to a broader range of functions that support a larger view of commerce.
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
WEBCAST:
Integrating SAP and B2B systems can provide significant operational benefits and ROI, but it's a substantial investment and a complicated process. However, by using managed services for your SAP B2B integration project, you can eliminate the hassle.
WHITE PAPER:
This E-book presents an overview of the B2B integration landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution.
EBOOK:
Microservices and other new technologies make modern integration increasingly complex. Learn how to overcome integration problems when merging new and old infrastructures by leveraging APIs, software containers, continuous engineering, and more.
